Mobile application audience exceeded audience of PC

Users’ private time spent on mobile applications nowadays may be a worthy competitor to the time spent in front of TV screens. The analysts of Flurry company investigated the ways of how it is possible to get access to the audience compared with TV audience with the help of mobile applications.
The experts compared the use of applications with traditional mass media as well as with other online-audience parameters. As the most active time of use of the top applications for iOS and Android were found the hours after work – from 7 to 10 pm. At this time the audience of mobile applications reaches 52 million users. The use of applications reduces during the night, and on weekend there is an increase of daily use of applications.
According to the analysts, to identify mobile audience comparable to the audience of traditional mass media it is needed to combine the audience of three most rating TV shows or subscribers of 200 the largest media of weekend in the USA.
The analysts of Flurry also notice that getting access to main social groups in the age from 18 to 49 years for traditional media is getting harder because of their switching to the digital media. The experts conclude that since 2002 TV audience has reduced by half.
However, the full evolution needs some more time. At the same time nowadays the audience of mobile applications is comparable with internet-audience of desktops and notebooks. For example during one month specialists of Flurry explored 224-million activity in using mobile applications in the USA. That’s why it is possible to say that although the audience of mobile applications is fragmented and scattered, it almost equals the internet-audience.