Opportunities of mobile applications for business

Technologies do not stand still, constantly disclosing new horizons for human kind. The things that seemed to be only imagination of futurists today are widely spread and are not surprising anymore. Mobile technologies entered our lives, the market of mobile devices never stops surprising and pleasing by novelties that are more and more perfect in technical aspect. The whole people’s life today is connected with different devices, gadgets, all events happen in online mode, always in touch with the whole world. One of the most popular phenomenon are mobile applications. These programs are able to take user’s time while waiting in the queue, help find answer to any question, send notification, reminders, save data, transfer them, connect people from opposite corners of the world and much more.
If an enterprise or a business doesn’t have own application it means that the owners lose a brilliant opportunity for marketing. Mobile applications have amazing possibilities while the costs on their development are not so high as it is commonly believed. Such investment can bring more profit than any other.
Leading consulting company J’son & Partners Consulting published the data according to which 35 million of inhabitants of Russia are active users of applications for iPhone and Android. The main audience are men in the age from 20 to 40 years. About 81% of this audience use mobile applications for games, searching for interesting information, surfing the internet and activity in social networks.
During the latest three years there were created more than 300 thousand various applications that were downloaded about 11 billion times. The amount of traffic spent with the help of applications has significantly exceeded the browser traffic.
Development of mobile application for business is a right step on the way to improvement and moving to next level. Application will help keep in touch with clients – both existing and potential, inform them about all company’s news, receive data about their needs and quickly react the changes of interests of target audience of business. Modern, advanced manager, caring about his clients, keeps up with the times and adjusts his business to the reality of nowadays.